The process of business research must be done thoroughly and precisely. When thinking about acquiring or merging with another company, a business should begin by viewing the company's website. This simple task will provide an overview of what the company is like: what products they sell, who they are associated with, and recent happenings within the company. Also, how well the website is maintained will give insight into how well the company itself is managed. However, viewing the company website does not complete the research process. It is also important to find a way to assess the leadership ability of the company because this essentially dictates the company's success and failure. Business articles or press releases on the company can give insight on leadership ability. Also, the same articles could provide insight on how the company is viewed by other businesses in the same market. Goliath and other sites hold a wealth of articles and press releases that are replenished daily and can be quickly searched.

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